CHOOSING TABB group
knowledge. network. know-how.
When you partner with Tabb Group, you are aligning with one of Northeast Florida’s most experienced and discerning luxury real estate team. With over 32 years of custom home building experience and 40+ years of combined luxury sales expertise, we offer more than just marketing — we understand the true value behind your home’s walls.
Whether you’re selling an oceanfront estate, a golf course residence in Ponte Vedra Beach, or an investment property in Jacksonville Beach, our deep construction knowledge allows us to highlight what makes your home truly exceptional. We can identify — and articulate — the features that justify top-dollar offers, setting your property apart from others on the market.
Our exclusive network of qualified high-net-worth buyers, paired with Douglas Elliman’s global reach, ensures your listing gets premium exposure. From strategic pricing to expert staging and contract negotiation, we provide white-glove service from listing to closing — and beyond.
POWER OF OUR PRESS
By all measures including reach, article volume and ad value, Douglas Elliman is one of the leading names in real estate news.
Year over year, in 2023 Douglas Elliman increased its potential reach to over 168 billion impressions and its equivalent advertising value to $1.6 billion.
nATIONAL PUBLIC RELATIONS
rEACH
Ad vALUE
Articles
$ 1.6b
Total ad value of all news press mentions.
168b
Total reach of articles mentioning the brokerage.
38,789
Total number of articles mentioning the brokerage.
INSTAGRAM
425K
@DouglasElliman
Social channels
With approximately 709,000 users across all platforms and delivering more than 461 million impressions annually, our social media channels reach buyers where they are, drive traffic to our website and give your listing the visibility it deserves.
followers
11.3K
engagements
215m
impressions
facebook
121K
@DouglasElliman
followers
10.9M
engagements
195m
impressions
tiktok
44K
@DouglasElliman
followers
687k
engagements
23.4m
impressions
linkedin
91K
Douglas Elliman Real Estate
followers
413k
engagements
6.5m
impressions
x
22K
@DouglasElliman
followers
85k
engagements
11.7m
impressions
youtube
5K
Douglas Elliman
followers
14k
engagements
8.5m
impressions
the process
Evaluation
Your home's evaluation begins with Jeff's personal assessment – a unique advantage in the luxury market. Drawing from his extensive background in high-end construction, Jeff identifies both obvious and subtle qualities that distinguish your property, from construction methods to architectural details others might miss. He provides valuable insights into potential improvements that could significantly increase your property's market value.
Pricing
Our pricing strategy merges multiple layers of expertise to position your property perfectly in the market. Jeff's understanding of construction costs and quality allows us to quantify your home's true value based on its build standards and materials. Combined with comprehensive market analysis of comparable properties and current trends, this approach ensures your property is priced to attract serious buyers while maximizing your return on investment.
Marketing
Michael Lattuca leverages his luxury sales background to create a marketing strategy as unique as your property. From professional photography and virtual tours to compelling property narratives and staging recommendations, every detail is thoughtfully executed. We craft targeted campaigns that reach qualified buyers through high-end real estate publications, social media platforms, and our exclusive network of luxury real estate professionals utilizing Douglas Elliman.
Exposure
Your property deserves exposure beyond local markets. We implement sophisticated digital marketing strategies and leverage relationships with luxury real estate professionals across major markets, private banks, and wealth management firms. Our approach combines traditional marketing with innovative techniques such as virtual reality tours and lifestyle-focused content that showcases not just your property, but the exceptional living experience it offers.
Negotiation
When offers arrive, our team's unique combination of expertise becomes invaluable. Jeff's construction knowledge allows us to effectively address property-specific questions, while Michael's extensive experience in luxury sales ensures masterful negotiation strategies. We analyze each offer comprehensively – considering price, terms, contingencies, and buyer qualifications – to secure the optimal deal for your property.
Closing
The path to closing should be as refined as your property itself. Our team proactively manages every detail, coordinating with attorneys, title companies, appraisers, and other agents while keeping you informed of progress. Any potential issues are addressed promptly and professionally, ensuring a smooth transition from accepted offer to successful closing. Our relationship continues beyond the sale, as we remain available for any post-closing needs.
"Closed with an all-cash deal in less than 60 days."
"The list to sale process was simple and very effective, as we established a sales price to list the property and closed with an all-cash deal in less than 60 days.
We felt very comfortable with each phase of the sales process, Jeff and Michael provided regular updates and were available to answer any questions we had to ensure the successful sale of our home. We highly recommend Jeff and Michael to anyone interested in marketing and selling their home."
Rich & Paula Boland
"his expertise in structural integrity and construction is unparalleled"
"Jeff's deep knowledge extends beyond real estate- his expertise in structural integrity and construction is unparalleled. Having built and overseen countless successful projects, Jeff brings a combination of craftsmanship, and in depth knowledge of the area, and a commitment to quality that sets him apart from others.
Given this extensive background , I believe the Tabb Group would be a valuable asset to explore opportunities in real estate."
Joe & Jen Larizza
"Working with Jeff and Michael was a phenomenal experience."
Michael and Jeff exceeded my expectations at every turn. Their deep knowledge of Ponte Vedra Beach's luxury market, combined with their attentiveness to our specific needs, made my home-buying experience truly exceptional. They skillfully negotiated on my behalf and provided outstanding support even after the sale. For anyone seeking a luxury property in this area, I wholeheartedly recommend the remarkable team at Tabb Group.
kelly Soud
575 Madison Avenue, New York, NY 10022. 212. 891.7000 © 2024 Douglas Elliman Real Estate. All material presented herein is intended for information purposes only. While, this information is believed to be correct, it is represented subject to errors, omissions, changes or withdrawal without notice. All property information, including, but not limited to square footage, room count, number of bedrooms and the school district in property listings